How the Pandemic Changed the Fashion Industry World Forever
The fashion industry did not simply survive the global pandemic – it was transformed. In an instant, our health crisis changed our shopping habits, clothing choices, and protective measures, and we had to think differently about it all as we awoke the next morning. The industry is not only coming back but also changing. The high street has undergone a transformative shift to an e-commerce, immersive, and conscious consumer economy. If you're still following pre-pandemic guidelines for your wardrobe or your brand, it's already outdated. The Death and Rebirth of the Fashion Calendar For over 70 years, the conventional fashion show format has been in use. As the fashion weeks in Paris, Milan, and New York are forced to halt due to the measures implemented to combat the spread of COVID-19, the industry was left with a looming question: Is the fashion week over? The once dying model was moved to a digital platform. Adoption of immersive technology and agentic commerce (AI shopping) ...