Per User vs. Per Device Pricing: The Hard Math for Growing MSPs
You know how thin margins can be the silent killer as the owner or service delivery manager of a 10-technician MSP. You are not just handling running servers; you're handling a balance. When your pricing is not aligned with your client's work, your staff will be clocking in 60-hour work weeks while you're only in net single-digit positive numbers. The dichotomy of "Per-User Pricing vs. Per-Device Pricing" is where the discussion of structuring your managed services agreements often ends up. Vendor marketing makes it seem like there's one right answer, but there's really a lot of shit. There are things that every model has that can make a successful account sink fast. Let's explore the realities of both models, the numbers, and the best approach to selecting the structure for your own MSP. The Core Dilemma: What are you ACTUALLY Selling? Before you examine the spreadsheets, make sure you understand what your client is paying for. When you sell on a per-...