Changed Fashion Trends Because Of Coronavirus

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Changed Fashion Trends Because Of Coronavirus

The ongoing pandemic made us to re-think what we should buy, what should we wear and how to protect ourselves? 

 

Nowadays, people are buying less and buying those things that really matters. There’s a wide shift in fashion trends and buying choices of the consumers. High Street shopping is the thing of the past as the virus drives the business online. As worldwide lockdown has been hitting traditional fashion brands, it forces industry to engage in an experiment with an immersive technology.

-        Fashion Shows

The fashion show formats have existed from around 70 years. Some fashion weeks in Paris and Milan have cancelled or postponed while London is going online, and some brands have removed themselves from the fashion calendar altogether this year. There are raising question whether this would be the end of fashion week, or whether the travel-ban and Social Distancing measures will stop the fashion designers from showcasing their collections. In India, the fashion is festive/wedding/travel oriented rather than other countries where fashion is very seasonal oriented.

-        The Bright Side

The situation seems to be different for Sports-Wear brands as people try to stay comfortable and active at home. That means brands like Nike and lululemon are expected to perform well as people stuck at home choose a casual or exercise-ready clothes over an office attire.

While fashion houses that produced Digital Clothing increased their business 12 times, making them to roll out the world’s first platform that allows to create a ‘digital avatar’ of yourself wearing Digital Clothing.

The stylish masks are becoming new fashion statement and are designed accordingly by various companies taking into consideration its texture, material and colour. While a lot of industries are manufacturing the masks to suit their respective lounge wears for the best match-ups.

-        Homely Wardrobe Freedom

Crisis apart, the pandemic has freed people from formal dress codes, corporate suites and congregational wardrobes. We can now wear what we comfortable in and continue to work remotely. The work-from-home system has become the new normal of our daily life, and people are readily adaptive to it. With this scheme in full effect, the fashion Industry is diversifying its operations as per the need of the trends. People working from home are experimenting with different wears and styles on Instagram, using ethnical masks at the time of shifting trends.

-        Future and Adaptability

Just as working Jure in World War II made functional skirts and trousers acceptable for women, experts believe the virus may alter the 21st Century of its dress codes for good. Women should re-incarnate their sewing skills to produce the clothing that will last for some period rather than the ones for the weekend outfit.

The unexpected crisis has actually promoted the hidden desire of public to feel more comfortable and sport casual wears. Now that people needing less priority of clothes at home, experts hope the virus will lead us to re-think on cheap, mass-produced fashion. Speaking of sustainability, the Covid-19 is totally re-designing the Fashion Industry.

Thanks for your time. Hope you enjoyed reading the article. Do share your thoughts in the comment box.


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