Deploying the Best-on-the-web Business Models to Cement Digital Standing

 Deploying the Best-on-the-web Business Models to Cement Digital Standing

A business model that involves value creation is a strategy that encourages customers to pay for a product or service.

Traditional product companies created value by identifying enduring customer needs and designing well-engineered solutions. The competition largely involved feature-versus-feature wars. While feature innovation was important for generating value, it could also become too incremental. It may also result in obsolete products. Ultimately, the value creation process must balance customer expectations and the profitability of the business model.

There are several common types of business models. Some models are very simple, such as software product-to-service business models, and profit is realized when revenues from sales exceed the costs of operations. Other business models can be complex, such as broadcasting, where the business is part of a large network of content creators, advertizers, and audiences. So, let’s review some of the common business models that would give businesses longer legs in market sustainability through strategic business windows.

Manufacturer Business Model

A business model based on Manufacturer Model uses the power of the web to reach buyers directly. It involves purchasing raw materials and assembling them into a finished product. This business model can be combined with other business models to create a profitable business. For instance, a soft drink manufacturer may sell its drinks to a restaurant, while a soft drink distributor might sell the products to the public. If the latter option is the consumer’s preference, the manufacturer and distributor can combine their manufacturing and distribution business models to create a highly profitable business.

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B2C Model

Business-to-consumer (B2C) refers to the process of selling products and services directly to customers who are the end-users of the company's products or services. A B2C company uses the “on-demand” model to sell its Kindle e-reader. For instance, Amazon sells Kindle ebooks at a lower cost, hoping that people will view the e-reader as an investment rather than a one-time purchase. Other businesses that use an on-demand model include Uber, Instacart, and Postmates.

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Subscription-based Business Model

Subscription-based business models are becoming increasingly popular. In these models, consumers pay a monthly or yearly subscription fee in exchange for a service. These have long been common in the magazine and newspaper industry, but have recently spread to the software and online services industry. Other forms of subscription-based business models include sporting organizations and online memberships.

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